In a strategic move designed to significantly bolster its position within the lucrative US market, Bragg Gaming Group has announced the appointment of Scott Milford as Executive Vice President of Group Content. This pivotal decision is set to fast-track the company’s content expansion efforts, especially in the highly regulated US sector.

Scott Milford: A Veteran Game Innovator Joins Bragg Gaming

With a career spanning over 25 years in game innovation and studio leadership, Scott Milford brings a treasure trove of experience to Bragg Gaming. His impressive resume includes lengthy stints at industry behemoths such as Aristocrat Leisure Ltd., Konami Group, and Aruze Gaming. Milford’s extensive background makes him an invaluable asset in Bragg Gaming’s quest for growth and innovation.

Driving Strategy and Innovation

As EVP, Milford will lead the strategic direction, development, and delivery of Bragg’s in-house gaming studios, including Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic. “Scott Milford is a transformational hire for Bragg,” stated Matěj Mazij, CEO of Bragg. “His vision, depth of expertise, and proven track record in leading global game development teams are exactly what we need to propel us into our next growth phase.”

The Strategic Importance of Milford’s Appointment

The timing of Milford’s hiring aligns perfectly with Bragg’s impressive financial performance. The company reported a 150% year-over-year increase in US revenue in Q1 2025, with overall revenue reaching US$28.6 million. This growth is attributed largely to Bragg’s proprietary online casino content, highlighting the company’s successful strategy of enhancing its product mix through higher-margin proprietary content.

Expanding Partnerships and Markets

Earlier this year, Bragg announced an expansion of its partnership with Caesars Entertainment, including exclusive game development projects and leases on Bragg’s Remote Gaming Server technology. These initiatives are designed to empower Caesars to create proprietary online casino games for the Canadian and US markets, further solidifying Bragg’s foothold in these competitive regions.

Milford’s Vision for Bragg’s Future

Reflecting on his new role, Milford expressed his excitement about leading Bragg’s talented teams and partners.

“Bragg’s relentless focus on innovation and excellence sets it apart from the competition. I’m thrilled at the opportunity to lead Bragg’s talented teams and partners towards creating cutting-edge online casino experiences that push the boundaries of gamification and player engagement,”

he said. This statement underscores Bragg Gaming’s commitment to not just keeping pace with industry trends but defining them.

Conclusion: A New Chapter of Innovation and Growth

Scott Milford’s appointment as EVP of Group Content marks a significant milestone for Bragg Gaming Group. His extensive experience and visionary leadership are poised to drive Bragg’s content expansion strategy forward, ensuring the company remains at the forefront of innovation within the iGaming sector. With a focus on developing proprietary content and expanding strategic partnerships, Bragg Gaming is well-positioned to capitalize on the growing opportunities within the regulated US and Canadian markets.

“The addition of Scott Milford to Bragg Gaming’s executive team is more than a strategic hire; it’s a statement of intent. Bragg is not just participating in the iGaming industry; it’s setting the pace for innovation and growth.”