Betway Strengthens Ties with South African Rugby Through Extended Sponsorship

In a significant move to bolster its brand visibility and deepen its association with South African rugby, Betway has proudly announced the renewal of its partnership with SA Rugby. This renewed collaboration, set to last for an additional four years, marks a significant expansion of Betway’s sponsorship. It now encompasses the Springbok men’s and women’s teams, as well as the Blitzboks and Springbok Women’s Sevens squads.

Since initiating operations in South Africa in 2017, Betway has been dedicated to enhancing its presence within the local market. This expanded sponsorship ensures that Betway’s branding will prominently feature on the back of the shorts across all four teams, symbolizing a deeper commitment to the sport in the country.

Commitment to Elevating Rugby

Mark Rowles, Betway Africa’s Head of Marketing, expressed his enthusiasm for the renewed partnership, emphasizing the Springboks’ pivotal role in uniting and uplifting the nation. “Our journey alongside the Springboks has mirrored this success,” Rowles noted, highlighting the focus on supporting and investing in women’s rugby and sevens for the upcoming four years.

Betway is preparing to launch an official Springbok campaign, aiming for high visibility across South Africa, where support for the Boks is widespread. The company has also extended its best wishes to the Springbok Women’s squad as they gear up for the World Cup in England this August.

Beyond Rugby: Betway’s Broader Impact

Betway’s investment in South African sports extends beyond rugby. The operator boasts a sportsbook covering 27 sports, both local and international, holding prestigious sponsorships such as with the Betway SA20 T20 cricket league and horseracing’s Betway Summer Cup. Furthermore, Betway made headlines last year by securing naming rights to South Africa’s premier football division, now known as the Betway Premiership (PSL), described as “the single biggest investment in South African sport.”

Through initiatives like Betway Cares, the company demonstrates its commitment to corporate social responsibility, supporting elderly care, disability sports, and grassroots programs.

SA Rugby’s Vision for the Future

Rian Oberholzer, the CEO of SA Rugby, has commended the alliance with Betway for enhancing the rugby experience for fans throughout the previous four years. He expressed enthusiasm for the future prospects of this extended partnership, which is set to bring forth innovative endeavors in the sport. A standout initiative of this collaboration is the “Betway Next Phase,” a comprehensive three-year coaching endeavor designed to boost women’s rugby in South Africa. This program will feature masterclasses conducted by Lynne Cantwell, with additional support from the Director of Rugby and World Cup victor, Rassie Erasmus.

“Sponsors like Betway are crucial for the sport’s sustainability and growth. We are fortunate to have a partner deeply invested in nurturing rugby at all levels within South Africa,” Oberholzer stated.

Key Takeaways

1. Betway has renewed its partnership with SA Rugby, expanding its sponsorship to include the Springbok men’s and women’s teams, the Blitzboks, and the Springbok Women’s Sevens squads.
2. The partnership emphasizes a deep commitment to elevating rugby in South Africa, including a significant focus on women’s rugby and sevens.
3. Betway’s investment in South African sports is extensive, covering major sponsorships in cricket, horseracing, and football, alongside rugby.
4. The “Betway Next Phase” initiative aims to elevate women’s rugby in South Africa through targeted coaching programs.

FAQ

What does Betway’s renewed partnership with SA Rugby entail?

The renewed partnership includes expanded sponsorship across the Springbok men’s and women’s teams, the Blitzboks, and the Springbok Women’s Sevens squads, with Betway branding featured on the back of their shorts.

How does Betway contribute to South African sports outside of rugby?

Betway supports South African sports through sponsorships in cricket, horseracing, and football, including the Betway SA20 T20 cricket league and the Betway Premiership (PSL).

What is the “Betway Next Phase” initiative?

The “Betway Next Phase” is a three-year coaching program aimed at elevating women’s rugby in South Africa, featuring masterclasses led by Lynne Cantwell and Rassie Erasmus.