In a strategic move to broaden its sports entertainment portfolio, Bally’s Corporation has set its sights on integrating Bare Knuckle Boxing (BKB) into its offerings. This decision underscores the company’s intention to delve deeper into the sports betting and entertainment industry, leveraging the growing popularity of BKB.

Exclusive Partnership with BKB

Bally’s Corporation has entered into an exclusive partnership with BKB, a leading organization in the bare-knuckle boxing arena. This alliance is poised to bring a new dimension to Bally’s sports entertainment and betting sectors, reflecting the company’s commitment to innovate and expand its market reach.

The Role of Jon Lin and David Tetreault in the Integration

Jon Lin, the SVP and GM of Bally’s Media, and David Tetreault, the CEO of BKB, are at the forefront of this integration. Their collaboration is instrumental in steering the project towards maximizing the synergy between Bally’s extensive network and BKB’s thrilling bare-knuckle boxing content. Jon Lin emphasized the significance of this partnership, stating, “This is a pivotal moment for Bally’s, marking our foray into the exhilarating world of bare-knuckle boxing. We are eager to bring this dynamic sport to our audience, enhancing our sports entertainment and betting platforms.”

Revitalizing Bare Knuckle Boxing

BKB, initially known as BYB Extreme, underwent a significant transformation in February 2025, rebranding itself to cater to a broader audience. This rebranding effort was part of a strategic move to rejuvenate bare-knuckle boxing, capitalizing on its historical roots while embracing modern sports entertainment dynamics. The rebrand included the adoption of advanced sensor technology to track punch metrics, offering a more engaging viewer experience. BKB’s history includes a notable pilot event in 2021 with boxing legend Oscar De La Hoya, which showcased the potential of combining traditional boxing with innovative entertainment elements.

Future Events and Expansion Plans

Under the partnership, Bally’s Corporation is set to host a series of BKB events at the Hard Rock Hotel & Casino Biloxi, Mississippi, with the first event scheduled for 9 January 2026. This initiative is part of a larger strategy to introduce BKB’s unique blend of sports entertainment to new audiences across the globe. Bally’s and BKB are committed to expanding their reach, targeting broadcasts in over 60 countries to bring bare-knuckle boxing to millions of fans worldwide.

Comments from BKB’s Leadership

David Tetreault, expressing his enthusiasm for the partnership, remarked, “Bally’s Corporation’s expertise in sports entertainment and betting makes them the ideal partner for BKB. We are thrilled to collaborate with Bally’s to elevate bare-knuckle boxing to new heights, reaching wider audiences and offering an unparalleled sports experience.” This sentiment underscores the mutual benefits of the partnership, highlighting the potential for both Bally’s and BKB to grow their presence in the international sports entertainment landscape.

Conclusion

The collaboration between Bally’s Corporation and BKB represents a significant step forward in the evolution of sports entertainment, blending the raw excitement of bare-knuckle boxing with advanced technology and broad market reach. As Bally’s continues to expand its footprint in the sports betting and entertainment industry, the integration of BKB’s content is expected to play a crucial role in attracting a diverse audience, eager for new and engaging sports experiences.