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Bally’s Corporation has embarked on a groundbreaking journey to bring a new dimension to boxing through its partnership with BKB, formerly known as Bare Knuckle Boxing. This collaboration aims to revolutionize the sport by integrating advanced sensor technology, which will provide real-time data on punch speed and power, offering viewers an unprecedented experience. This innovative approach to broadcasting boxing matches is set to debut at the iconic Hard Rock Hotel & Casino Biloxi in Mississippi on 9 January 2026.

Jon Lin, SVP and GM of Bally’s Media, expressed enthusiasm about the partnership, stating, “Our collaboration with BKB marks a significant milestone in sports technology. By leveraging Bally’s cutting-edge sensor technology, we are not only enhancing the viewer’s experience but also setting a new standard for how boxing can be enjoyed globally.”

This technological leap is poised to broaden the sport’s appeal, with broadcasts reaching audiences in over 60 countries. David Tetreault, CEO of BKB, shared his vision for the partnership, “We are thrilled to partner with Bally’s Corporation. Together, we are bringing an entirely new dimension to boxing that will captivate audiences worldwide and bring them closer to the action than ever before.”

The collaboration between Bally’s Corporation and BKB is built on a rich history of innovation within the sport. BKB, previously known as BYB Extreme, underwent a rebranding in February 2025. This was not the first time BKB had explored new territories; in 2021, they launched a pilot program with KO Entertainment and boxing legend Oscar De La Hoya to test the integration of sensor technology in boxing gloves. The pilot focused on measuring the impact and velocity of punches, aiming to enhance both athlete performance and fan engagement.

The upcoming event in Mississippi is not just a milestone for Bally’s Corporation and BKB but also a significant advancement in sports broadcasting. As Jon Lin aptly put it, “This is more than just a step forward in sports technology; it’s a leap into the future of boxing.”