The Canadian Gaming Summit in 2025 is poised to dissect the complexities of the nation’s dynamic gaming sector, with a special emphasis on the challenges and opportunities within the Affiliates & Advertising track. Set against the backdrop of the Metro Toronto Convention Centre on Thursday, 19 June, this segment promises to unveil pioneering strategies for affiliates to flourish despite the stringent regulatory landscape of the Canadian market.

The Affiliate Marketing Conundrum: Striking a Balance in a Regulated Landscape

In an industry where innovation is key, affiliates face the daunting task of adapting their strategies to comply with rigorous regulations while striving for sustainable growth. Industry veterans will share their insights on achieving the delicate equilibrium between broad brand awareness and performance-driven results, particularly under Ontario’s tight marketing constraints.

“Driving traffic may seem straightforward, but it becomes increasingly complex against a backdrop of stringent restrictions that curb creative freedoms.” – Rasmus Sojmark, Founder and CEO of SBC

This track is designed to offer practical guidance, leveraging firsthand experiences and tested strategies for effective marketing and affiliate growth in the current Canadian marketplace.

Unpacking the Summit’s Highlights

1. iGaming Advertising in Canada: A panel discussion featuring industry leaders like Kris Abbott and Mark Harper, focusing on leveraging Above The Line (ATL) and Below The Line (BTL) strategies for iGaming success.
1. Marketing Innovation: Insights on building customer loyalty through brand storytelling, personalized engagement, and gamification from speakers such as Alannah Della Vedova and Sandy Fleischer.
1. Gaming Advertising: What’s the Problem?: A deep dive into responsible marketing with experts like Charmaine Hogan and Catherine McLeod, addressing the scrutiny over gambling advertisements.
1. The Power of Influencer Partnerships: An exclusive chat with Oliver Bartlett and Brian Christopher on the synergy between creators and gaming operators.
1. Amazon’s Live Sports Streaming: Christopher Walton discusses Amazon’s strategy to captivate Canadian viewers, highlighting the potential of streaming services in the gaming industry.

Strategic Insights for Thriving in the Canadian Gaming Landscape

The Canadian Gaming Summit 2025 stands as a crucial gathering for professionals aiming to navigate the evolving affiliate marketing and advertising tides successfully. With a focus on innovative strategies, responsible marketing, and leveraging new technologies, the summit offers a comprehensive roadmap for industry stakeholders.

“The summit is not just an event; it’s a beacon for the future of gaming in Canada, illuminating the path to innovation, growth, and responsible engagement in the sector.” – An industry expert’s perspective

Conclusion: A Call to Action for Gaming Professionals

As the Canadian Gaming Summit 2025 approaches, professionals across the gaming industry are encouraged to seize this opportunity to gain valuable insights, network with peers, and explore innovative strategies to overcome regulatory challenges and drive growth. The future of gaming in Canada is bright, with endless possibilities for those ready to adapt and innovate.