In an enlightening dialogue with SBC News, Maksym Vitushko, the General Manager of the Sports Business Division at BETER, unveils the transformative journey of the Setka Cup. This premier event stands as a beacon in BETER’s sports offerings, reshaping the table tennis betting scene and propelling athletes to national acclaim. With its inception seven years ago, the Setka Cup has rapidly climbed to the forefront of BETER’s sports portfolio, marking a significant evolution from its modest start to an international sensation.

The Meteoric Rise: From Humble Beginnings to Global Stage

The Setka Cup’s origin story is one of humble beginnings, starting in a small venue on the outskirts of Kyiv. Today, it boasts a presence across Moldova, the Czech Republic, and India, underlining an impressive expansion narrative. This growth is quantified by an increase from approximately 3,000 matches in its first year to over 11,000 monthly matches, totaling more than 540,000 contests to date.

“This isn’t just growth; it’s a revolution in the world of table tennis, turning local athletes into national champions and reshaping the betting landscape,” Vitushko remarked.

Scaling Operations: A Testament to Excellence

To accommodate this explosive growth, BETER has significantly scaled its operations, now boasting over 300 dedicated professionals. These team members span various critical functions, from traders and technical specialists to marketing and legal experts, all working in concert to ensure each match meets the highest standards of quality and integrity. More than 2,300 athletes have graced the Setka Cup, showcasing their talent in a platform that prioritizes fair play and athlete development.

Upholding Integrity: The Core of Setka Cup

Maintaining the integrity of the competition is paramount for BETER. A comprehensive integrity framework supports this, incorporating onboarding, education, prevention measures, and stringent monitoring and investigation protocols. This approach is bolstered by collaborations with law enforcement and sporting bodies globally, ensuring a fair and transparent platform for athletes and bettors alike.

Achievements and Impact: Beyond the Table

The impact of the Setka Cup extends beyond the realm of sports betting, contributing significantly to the development of sports culture and athlete professionalism worldwide. The victory of Anton Molochko and the Setka Cup team at the Ukrainian Championship serves as a testament to the platform’s success in fostering talent and achieving excellence.

“Our relentless pursuit of excellence ensures that every match is more than a competition; it’s a showcase of dedication, innovation, and unwavering commitment to the integrity of sports,” Vitushko proudly states.

Conclusion: Setting New Standards in Sports Excellence

The journey of the Setka Cup from a local tournament to a global phenomenon exemplifies the power of vision, dedication, and strategic growth. It stands as a model for how sports platforms can elevate the game, both on and off the table. As the Setka Cup continues to expand its reach and impact, it remains a beacon of excellence, integrity, and the endless possibilities within the world of sports betting and athlete development.