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The Strategic Partnership Explained
BetMGM is strategically positioning itself to dominate the Missouri sports betting scene, aiming for a significant presence before the eagerly awaited December launch. In a notable move, Century Casinos has teamed up with BetMGM, heralding an exciting foray into the Missouri sports betting market.
This partnership marks the beginning of a new chapter in online sports betting and gaming entertainment in Missouri, capitalizing on BetMGM’s dynamic brand and innovative offerings. Erwin Haitzmann and Peter Hoetzinger, co-CEOs of Century Casinos, are thrilled about the collaboration with BetMGM. They view this alliance as crucial for maximizing their Missouri licenses and elevating entertainment experiences for their customers. Furthermore, this partnership is expected to have a positive impact on the local economy by generating additional revenue and creating new job opportunities. For bettors, it promises a more diverse and enriched betting environment, enhancing their overall experience.
Learn more about the BetMGM and Century Casinos partnership and its significance for the Missouri market.
BetMGM’s Strategic Move in Missouri
Missouri’s sports betting legislation allows the state’s 13 riverboat casinos to obtain both in-person and mobile sportsbook licenses. Century Casinos operates two prominent venues within this framework: Century Casino & Hotel Cape Girardeau and Century Casino Caruthersville. Through this long-term agreement, BetMGM secures the chance to operate both in-person and mobile sportsbooks under the license held by Century Casino & Hotel Cape Girardeau.
The financial details of this deal include BetMGM paying Century Casinos a portion of the net gambling revenue, along with a guaranteed minimum payment. Century Casinos retains the responsibility for the in-person sportsbook offerings, ensuring a customized betting experience for visitors.
Timeline for Missouri Sports Betting
The process for sports betting license applications in Missouri is underway, with the Missouri Gaming Commission initiating the process earlier this month. With licensing rules becoming effective on August 30th, followed by a thorough review and background check phase, the anticipation is palpable.
A specific timeline for application submissions has been established: July 15th is the deadline for two independent licenses through the agency. To be prepared for the confirmed launch date of December 1st, operators associated with casinos and teams must submit their applications by September 12th.
A Glimpse at Missouri’s Sports Betting Landscape
In addition to Century Casinos, other key players include St. Jo Frontier Casino (Affinity), Mark Twain Casino (Affinity), Bally’s Kansas City Casino (Bally’s Corp.), and entities from Boyd Gaming, Caesars Entertainment, Penn Entertainment, showcasing a dynamic casino scene ready for enhanced sports betting experiences.
Missouri is also welcoming its professional sports teams into this new era of sports betting, with six teams receiving licenses. Notably, earlier this year, the St. Louis Cardinals announced a partnership with bet365.
As the December launch date approaches, the focus is on how these strategic partnerships will transform Missouri’s sports betting landscape. This development not only signifies growth opportunities for operators like BetMGM but also promises increased engagement and entertainment options for Missouri’s passionate sports fans and bettors.
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