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BetMGM has made a groundbreaking move by securing a partnership with the Las Vegas Aces, marking its first foray into women’s professional sports teams. This collaboration with the WNBA’s esteemed team represents a significant milestone for the US sportsbook operator, especially at a time when women’s sports are witnessing an unprecedented growth trajectory. Adam Greenblatt, CEO of BetMGM, expressed enthusiasm about this venture, highlighting the synergy between BetMGM, the WNBA, and the Aces. He noted that this partnership not only brings them closer to a team playing right in their neighborhood at Mandalay Bay but also aligns with their shared values of community contribution.
The surge in WNBA betting is noteworthy, with BetMGM reporting a staggering 133% increase year-over-year during the 2024 season. This uptick underscores the growing interest and investment in women’s sports among fans and bettors alike. For more insights into BetMGM’s sports betting trends, including their activities and offerings in the sports betting landscape.
Diving into the specifics of this collaboration set to extend through 2027, it encompasses several key components. Fans can expect to see prominent BetMGM signage adorning the Michelob Ultra Arena at Mandalay Bay Resort and Casino. Moreover, this partnership will broaden its reach across social media channels belonging to the Aces and provide sportsbook customers with exclusive perks like courtside access during pre-game shootarounds and VIP seating arrangements.
An intriguing aspect of this partnership is BetMGM’s designation as an authorized gaming partner of the WNBA throughout its duration. This entails commercials during nationally televised games and special WNBA tickets and experiences for VIP customers. Additionally, plans are underway to introduce a WNBA-branded online slot game aimed at online casino markets.
Colie Edison, WNBA Chief Growth Officer, voiced her excitement over this collaboration. She emphasized how it arrives on the heels of an impressive 2024 season marked by considerable fan engagement growth across all metrics. With anticipation building for the 2025 season, Edison highlighted BetMGM’s innovative approach to engaging fans through expanded betting markets for WNBA enthusiasts.
A unique facet of this announcement was revealed during an event held in front of The Fountains of Bellagio – the “BetMGM Steals for Meals” program. This initiative involves a $50 donation to The Just One Project for every steal made by Aces players during home games. The Just One Project is dedicated to enhancing food accessibility and providing support services in Southwest Nevada.
Nikki Fargas, President of Las Vegas Aces, expressed pride in partnering with BetMGM not only due to their mutual goals but also because of their commitment to supporting The Just One Project. She highlighted how knowing each steal contributes toward aiding families in need will fuel their team’s motivation even further on defense.
This pioneering partnership between BetMGM and Las Vegas Aces not only marks a significant step forward in embracing and promoting women’s sports but also exemplifies how strategic collaborations can drive positive community impact while enhancing fan engagement and experiences.
Impact of the BetMGM and Las Vegas Aces Partnership
The partnership between BetMGM and the Las Vegas Aces is a testament to the growing influence of women’s sports growth and the expanding landscape of WNBA betting. This sportsbook partnership is set to offer numerous benefits, including:
– Prominent BetMGM signage at the Michelob Ultra Arena.
– Expanded reach across Aces’ social media channels.
– Exclusive sportsbook customer perks, such as courtside access and VIP seating.
– BetMGM’s role as an authorized gaming partner of the WNBA, featuring commercials and special ticket experiences.
– Introduction of a WNBA-branded online slot game.
This collaboration not only underscores the mutual commitment of BetMGM and the Las Vegas Aces to enhancing the fan experience but also highlights the significant potential for growth in sports betting and women’s sports. For more information on BetMGM’s strategic partnerships and their impact on the sports betting industry, visit our detailed analysis.
