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Caesars Entertainment’s ambitious vision of introducing a casino hotel into the heart of Times Square has recently garnered substantial support from several influential industry and entertainment leaders. This wave of endorsements is notably headlined by Geoff Ballotti, President and CEO of Wyndham Hotels & Resorts, who vocally championed the proposal during a virtual meeting convened by the New York State Gaming Commission (NYSGC).

Ballotti praised the Caesars Times Square project as unparalleled among downstate gaming venue proposals, highlighting its potential to integrate seamlessly into the fabric of Times Square. He emphasized, “We believe that this is the only location, having looked at them all, been approached by other partners, where a casino will blend seamlessly into… the identity and the character of a neighborhood that really needs an upgrade.”

This endorsement carries significant weight considering Wyndham’s existing partnership with Caesars through a points-sharing agreement. This collaboration allows Wyndham Rewards members to book stays at over 30 Caesars properties across the U.S., further linking their fortunes in hospitality.

The project also boasts collaboration with real estate giant SL Green and Roc Nation, led by hip-hop titan Jay-Z, underscoring its high-profile backing. For insights into other notable casino developments around the world, these partnerships highlight the global scale of casino entertainment ventures.

The Vision for Times Square’s Transformation

Despite facing some resistance from local businesses and theater groups worried about increased noise and congestion, key entertainment venues near Times Square have voiced their support for Caesars Palace New York. Sony Hall and The Town Hall are among those who see a casino hotel as a boon for local commerce and Times Square entertainment.

Matt Goldman, executive director of The Town Hall, expressed optimism about the project’s impact on tourism and local arts. “By drawing more visitors to the area, I genuinely believe Caesars Palace Times Square will help drive additional commerce, increase ticket sales for live performances, and strengthen the entire ecosystem that supports our city’s world-renowned arts and culture sector,” he stated.

In addition to enhancing Times Square’s appeal to visitors, Caesars Palace Times Square has pledged to sponsor multiple events annually at these venues. A notable initiative tied to this plan involves expanding Caesars Rewards to include select New York City small businesses—pending approval of one of three coveted downstate licenses. For more on similar casino project developments, Caesars’ strategy reflects a broader trend of integrating entertainment with gaming to revitalize local economies.

The journey toward opening a New York casino remains challenging due to political hurdles and competition for limited licenses. With Wynn Resorts exiting the race earlier this month amid opposition, speculation about Manhattan’s suitability as a casino destination has intensified.

As the June 27 deadline for license applications approaches, it appears that Caesars’ proposal could be among seven contenders vying for three permits—a reduction from an initial field of eleven candidates. This scenario hinges on certain developments such as Bally’s navigating parkland alienation issues in the Bronx and Las Vegas Sands securing a gaming partner in Uniondale.

As these dynamics unfold, it’s clear that Caesars Entertainment is not just betting on bringing world-class gaming to Times Square; they’re envisioning a revitalized district where entertainment thrives alongside gambling—a bold gamble that might just pay off in one of New York City’s most iconic locales.

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