In a revealing conversation with SBC News earlier this May, EveryMatrix’s CEO Ebbe Groes unveiled a strategic pivot in the company’s commercial approach. This shift is symbolized by the introduction of an elite global commercial team, spearheaded by Daniel Clark, the newly appointed Group Commercial Director as of November 2024. Clark, alongside industry veterans Mark Schmidt, Ivan Rozic, and Richardt Funch, is now at the helm of steering EveryMatrix towards securing substantial tier-one agreements worldwide. This move signifies a concerted effort to amplify its footprint on the global stage.

Clark eloquently shared insights with SBC News about the company’s forward-looking vision. “The market dynamics signal that our next growth trajectory hinges on securing platform-based and strategic partnerships,” he remarked. By amalgamating top-tier talent from across EveryMatrix’s existing sales force into one powerhouse team, Clark is confident in their ability to navigate towards these ambitious objectives.

A testament to EveryMatrix’s evolved strategy is its comprehensive partnership with the Hungarian Lottery—a hallmark deal that underscores the company’s aspiration for engaging in more such high-caliber collaborations. By targeting fewer but more lucrative customers, Clark believes EveryMatrix is poised for enduring success.

Strategic patience plays a crucial role in courting tier-one deals due to their infrequent nature and extensive requirements. “Efficiency and precision in targeting these premium customers are paramount,” added Clark. He emphasizes that assembling an adept team capable of fostering growth alongside operators has been instrumental to their success thus far.

Agility in response to market demands remains a cornerstone of Clark’s philosophy since taking charge. The ability to offer modular sportsbook solutions or cater to operators with proprietary Player Account Management (PAM) systems exemplifies EveryMatrix’s versatility. Whether clients seek an à la carte service or a full-suite solution, EveryMatrix prides itself on its adaptability and technical prowess.

Fresh off a year marked by 40% growth, ambitions within EveryMatrix are sky-high. With Clark at the forefront, the group is eager to cement its status as a preferred partner for global tier-one operators by showcasing its cutting-edge solutions as some of the most sought-after in the industry.

While specific targets remain under wraps, Clark hints at aggressive goals ahead: “Our aspirations are lofty; understanding our desired destination is clear—it’s all about charting our path there.” With unequivocal clarity on objectives and strategies to attain them, focus rests on attracting more tier-one clients believed to be pivotal for revenue enhancement.

For an in-depth look into Daniel Clark’s strategic vision for EveryMatrix—including his career trajectory and motivations for joining this dynamic team—viewers can access the complete interview through the video player above.

This narrative not only encapsulates EveryMatrix’s strategic recalibration but also signals its readiness to redefine industry standards through innovation, agility, and targeted partnerships.